I design emotionally resonant, rewarding and socially connected cross-platform experiences, driven by research, collaboration and iteration.

Selected Work

MGM Booking Checkout Redesign

From 0 to Emmy: Designing User-Driven Streaming

Driving Creativity & Retention in Sims Mobile

© Sophie Shao 2025 All Rights Reserved

I design emotionally resonant, rewarding and socially connected cross-platform experiences, driven by research, collaboration and iteration.

Selected Work

MGM Booking Checkout Redesign

From 0 to Emmy: Designing User-Driven Streaming

Driving Creativity & Retention in Sims Mobile

© Sophie Shao 2025 All Rights Reserved

I design emotionally resonant , rewarding and socially connected cross-platform experiences, driven by research, collaboration and iteration.

Selected Work

MGM Booking Checkout Redesign

From 0 to Emmy: Designing User-Driven Streaming

Driving Creativity & Retention in Sims Mobile